Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

The Ph.D. course will critically scrutinize the possibility of compensating for continual and long-term economic growth by dematerialization and steadily increasing eco-efficiency. The role of institutional frameworks in facilitating or discouraging dematerialization and increased eco-efficiency...