The conference will offer a unique opportunity to analyze current developments in researching of marketing, business, management, economics and other related fields among scholars, experts and other stakeholders.The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

The Ph.D. course will critically scrutinize the possibility of compensating for continual and long-term economic growth by dematerialization and steadily increasing eco-efficiency. The role of institutional frameworks in facilitating or discouraging dematerialization and increased eco-efficiency...