Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Key Topics: - Social media in business - Social media in education - Social media in the present knowledge economy - The networked citizen - Monitoring and evaluating social media - Security of social media

The papers may cover any topic within the field of marketing.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).

Proposals may cover any topic within the field of marketing.

This industrial organization academic meeting is embedded into our long-time LCBR European Marketing Conference. We invite economics researchers classified as “L” according to the JEL classification to add a new and important dimension to our longstanding marketing conference.

IWFBE-2015 is one of the area focused international workshops for presenting novel ideas and advances in the area of Finance, Business, Economics, Marketting and Information Systems organized by scientific cooperations. IWFBE-2015 aims to increase the collaboration among researchers and...

The e-Commerce 2014 conference is a major international and interdisciplinary event for researchers, academics, industry specialists, practitioners & students interested in the advances in, and applications of e-Commerce. Participants will have an opportunity to present and observe the latest...

IPDMC has established itself as a leading annual international event in its field. Papers presented at the meeting include subjects that cross disciplines. The conference has become the focus of important networking among innovation and product development management researchers. Adjacent areas...