There will be two types of sessions at the annual meeting: Selected Papers and Symposiums. The Selected Paper sessions are an opportunity for individual NAREA members to share their current research. The Symposium sessions are an opportunity for members to organize a group of three or four...

The purpose of this conference is to define new key areas of exploration in the marketing field and to further existing research. Consistent with a global approach to input, substantial international involvement is sought in hopes of enriching the discipline through the viewpoint of scholars and...

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.

The theme of the ACR 2008 conference is "Port of Call." Researchers from around the world will arrive in the international trading center of San Francisco, laden with a valuable cargo of ideas for sale and trade. Our theme therefore is meant to highlight the international nature of our...

This annual conference features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area. The conference format will encourage in-depth discussion of research using...

Tracks for the 2008 Conference: Advertising /Direct Marketing Promotion; Marketing Education and Pedagogy; Replications and MKTG History; Case Writing/Student Papers Faculty Development; Marketing Strategy / Global MKTG; Retailing and Retail Management; Consumer Behavior Marketing Research;...

Event Highlights: - Learn the Basic S&OP Process and Key Steps to Get Started - Learn how to Tie Financial Planning with Operational Planning - Hear the Ingredients of Successful a Demand & Supply Planning Process - Learn How to Manage Change & Keep Commitment to the S&OP Process - Learn how to...

The MPPC has an extensive history of discussion on the impact of marketing strategies and tactics on consumer, competitor, and societal problems, the complex ways public policy actions affect solutions to these problems, and the resulting influence of these marketing interventions on marketing...

Event Highlights: - Learn how to design a forecasting process - Learn how to measure forecasting performance - Learn how to prepare forecasts using different models and techniques - Learn how collaborative efforts, (CPFR & S&OP) improve the quality of forecasts - Learn how to use forecasts to...

Topics: - Understanding Customer Choices - Metrics & Marketing Strategy - New Product Innovations - Maximizing Brand Performance - Competitive Marketing Strategies - Marketplace Impact