Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in a Turbulent Environment” This theme emphasizes the need for educators and business leaders to recognize,...

Following the PICMET tradition, this high-impact conference will set the stage for technology management for decades to come. The world’s leading experts from academic institutions, industrial corporations and government agencies will participate in the discussions.