The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps,...

Conference Theme: Comparative Business History Contrasting Regions, Sectors, and Centuries. Proposals for papers and/or sessions related to the theme of the conference are especially welcome, although paper and /or session proposals not directly related to the theme will also be considered.