The aim of this Forum (with its third edition) is to try to reconcile the interplay of negative and positive views within and between the family and the business system. In this way, future research should aim to better explain when the positives and negatives above are likely to occur, and...

In 2017, our workshop topic reflects the context of culture. “The challenges of culture!”—indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of different...