2016-07-19–2016-07-23 - Paris, IESEG School of Management Paris (France) - Academy of Marketing Science AMS; IESEG School of …
The rise of experiential and analytical capabilities affects consumer and marketer behavior, raising the question of how these new capabilities impact the creation of utilitarian and hedonic value, an issue of equal concern to the business-to-consumer, the business-to-business and the social...