The seminar will explore consumption behavior and food chain dynamics as the result of the capabilities, strategies and environment of stakeholders in the food chain, including consumers. Consumption dynamics mostly refer to food transition with a rising intake of meat, sugar, fats and processed...

The objective of the seminar is to provide an up-to-date reflection of the social science research devoted to systemic innovation towards sustainability in agrifood sectors. More specifically the objective of the seminar is to investigate the ways researchers address the analysis of these...

Conference Tracks: - Advertising, Promotion and Marketing Communications - Business-to-Business Marketing and Networks - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in Emerging and Transition Economies - Marketing of Public...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...