Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...

The SKEMA-EIASM Doctoral Seminar Perspectives on Projects will focus this year on the impact of COVID-19 on the readiness of project managers to face a new and uncertain future. Project management has always been at the center of change in civilizations, industry and society. In keeping with...