Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Theme: Marketing and the Core Disciplines: rediscovering references? [gemäß den Informationen des Anbieters - according to site editor's information] The website is no longer available.

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Audencia School of Management, are organising the 22nd Colloquium for doctoral students in marketing.