At the SMS 40th Annual Conference, we want the research community to take stock of the changes of the last two decades and then consider what the future holds and how firms can cope with a disrupted and disruptive world. The potential to learn new things in these times of change is enormous, and...

In line with the conference’s focus on growth, topics will range from the need to redesign global strategies, taking into account expected changes in global trade; to the challenges faced by firms when devising strategies, by harnessing the potential of new technologies to fuel growth. The...