This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. Topics: Islamic marketing; Islamic branding; Muslim consumers; Commercializing Islam; Islamic business...

Key topics: · Linking Risk & Business Strategy – Balancing Risk tolerance & Business opportunities · Credit Risk Portfolio Management – Optimizing it to boost profitability · Transparency & Counterparty Risk Assessment – Performing robust credit evaluations · Liquidity Risk Management...