2014-06-03–2014-06-06 - Valencia, University of Valencia, Faculty of Economics, … (Spain) - European Marketing Academy (EMAC); Department of …
Conference Theme: Paradigm Shifts & Interactions
Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation,...