2007-03-21 - Gottlieb Duttweiler Institute, Rüschlikon/Zurich (Switzerland) - Gottlieb Duttweiler Institut
Key questions:
- What are «Nouveaux Niches»?
- How do the new niche markets function?
- What opportunities is this trend creating?
- Where is new market potential emerging?
- In what ways is brand communication changing?
- How do customers make decisions and behave in the niche economy?