Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

The 16th International Conference of the SGBED invites conceptual and empirical research papers, case studies and applications, and panel proposals on, but not limited to the following topics: - Looking Southwards: Multilateralism, Trade Agreements & Conflicts - Emerging Markets, Competitiveness...

We seek contributions addressing issues related to the economic, political and socio-cultural dimensions of creativity and encourage a variety of approaches on the matter. Topics: Creativity and class; Peer production, cinema and music; Media piracy; Self-media production and social media...

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...

In response to these challenges, the conference will explore issues such as: - The impact of the Internet and the role of the Relationship Manager - Choosing the right value proposition and quality of service for HNWI clients - Determining the most effective customer acquisition and loyalty...