The SMS Special Conference theme will be Emerging India: Strategic Innovation in a Flat World. Potential topics include (but are not limited to): - Emerging market firms’ strategies in global markets - New models of Multinational Firm Strategies - Corporate governance in Indian firms -...

In the past, engineers have typically focused on product design and innovation through newer technologies, while marketers have focused on market and competitor intelligence and customer preferences. The time has come for an effective integration of these two focal areas for the successful...