Élaborer une stratégie client
| Year of publication: |
2013
|
|---|---|
| Authors: | Volle, Pierre ; Delécolle, Thierry |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Customer relationship management (CRM) | Relations avec la clientèle | Gestion | Consommateurs | Fidélisation |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in Stratégie clients : point de vue d'experts sur le management de la relation client, . pp. 11-35.Length: 24 pages |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10011115227