Οικονομική ανάπτυξη, ανταγωνιστικότητα και μάρκετινγκ της πόλης: η άποψη των επιχειρήσεων της πόλης της Λάρισας

The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of Larissa, Greece is been used where a number of primary data that devived from local enterprises, are presented.

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Alternative title:	Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece
Year of publication:	2004
Authors:	METAXAS, THEODORE
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Place/ City marketing \| local economic development \| competitiveness \| strategic planning \| primary research \| firms \| Greece

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	R58 - Regional Development Policy ; O18 - Regional, Urban, and Rural Analyses
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011258521