Концепция «4Р» и планирование маркетинга в кратком и ясном изложении

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of «4P» in Russian conditions.

MoreLess

Year of publication:	2012
Authors:	Kaluzhsky, Mikhail

More details

Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Kaluzhsky, Mikhail (2012): Концепция «4Р» и планирование маркетинга в кратком и ясном изложении.
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	BASE

Persistent link: https://www.econbiz.de/10015246668