Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности.

This article discusses the issues on relationship marketing in the industrial market. Special attention is paid to the definition of relationship marketing, proposed classification of relationship marketing research schools such as North American, Northern European and British. Revealed key concepts of relationship marketing in industrial market and its features.

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Year of publication:	2017
Authors:	Mukhina, Alena

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Mukhina, Alena (2017): Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности.
Classification:	M2 - Business Economics ; M21 - Business Economics ; M3 - Marketing and Advertising
Source:	BASE

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