У статті розглядаються питання забезпечення якості надання послуг за рахунок тісної взаємодії між споживачами та фактори, котрі впливають на якість наданої послуги. Розкрито суть технічних, організаційних, економічних та суб’єктивних факторів, які впливають на якість послуг. Зазначено, що у забезпеченні якості послуг значну роль відіграє людина з її професійною підготовкою, фізіологічними та емоційними особливостями.Quality management is one of the most important areas of activity of food companies. According to directions of the modern policy of quality acts of political, economic and moral category. Quality of services is one of the main performance indicators of enterprises. After all, improving the quality actually means survival of the business entities in the market, introducing scientific and technical achievements, growth of efficiency. Quality is the important part of customer satisfaction. High quality leads to high fun, and a high pleasure to customer loyalty. And customer loyalty is the key to greater profits. Loyal consumers provide a stable consumer base organization. Their word of mouth marketing adds new customers, thereby increasing the market share for the organization. Studies show that companies that are known for high quality of its goods and services for-profit company, and therefore investments in their stock is a good investment. When a company produces goods or services of the highest quality, its employees are satisfied and proud of their job. Satisfied employees, as a rule, loyal and work more productively. Furthermore, these organizations have no staff turnover, improving the quality of services. Higher quality means the correct execution of the first attempt, that is, the organization has a relatively small cost to fix the errors and refunds to dissatisfied customer. Warning error increases productivity and reduces costs. The companies, known for high quality services, typically maintain high rates because they provide what are unable to provide their competitors. No organization will be able to beat competitors, if it does not have the quality that the consumer wants.
