ОСОБЛИВОСТі РОЗВИТКУ РИНКУ ОРГАНіЧНОї ПРОДУКЦії В УКРАїНі

The article is dedicated to the development of new and improvement of existing theoretical and methodological basis of form ing and developing the market of organic products, its correspondence to the present-day situation, determination of problemsand ways of their solving, introduction in practical activity of Ukrainian enterprises. The main objective of the article is to deter mine the specific features of forming and developing organic products market in Ukraine, and the perspective directions of its development based on analysis and practice of functioning of such markets in the world. The environmentally sound productsmarket in the world is being analyzed, some information on the countries with the most commodity turnover of organic products,structure of international market of organic products, volumes of sales of organic products in the European countries is pro vided. As a result of studying the modern trends of economic development the authors reach a conclusion on problems of stan dard introduction, investigate the European norms and requirements for organic products. The conducted research allows dis tinguishing the basic features of Ukrainian market of organic products: it quickly grows, which makes it especially appealing forthe participants of market relations, however entry into this market requires considerable capital investments and is character ized by high risk; criteria for qualifying products as environmentally sound products are unstructured and unclear. The potential for growth of organic products market in Ukraine is examined.