The Market requires information on produced goods and rendered service. However many from communication are not perceived by consumer on the strength of that that information space is overloaded, exists the hard system to competitions between producer. Selectivity of the perception of the marketing messages potential buyer serves the essential barrier between producer and consumer. For overcoming this barrier necessary it is correct to plan and introduce the strategy marketing communication, define their structure, develop each type to communications so that he exactly approach of the target auditorium, draw her attention and has caused the desired return reaction. In these condition will sharply get up the question of the estimation to efficiency communication and on base of this choice the most efficient.
CyberLeninka Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Омский государственный университет им. Ф.М. Достоевского»
