Предпринимательство и маркетинг

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

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Alternative title:	Entrepreneurship and marketing
Year of publication:	2009-05-10
Authors:	Sidorchuk, Roman
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing and entrepreneurship \| marketing tools and marketing in small business \| marketing and innovation \| marketing and business growth \| marketing for the entrepreneur

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Notes:	Published in Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X 2009.4(29)(2009): pp. 75-82
Classification:	M31 - Marketing ; M19 - Business Administration. Other ; L26 - Entrepreneurship ; M30 - Marketing and Advertising. General ; M39 - Marketing and Advertising. Other ; M13 - Entrepreneurship ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008559016