Психометрические характеристики китайского клиента: тестирование программы Symanto

The article presents the results of testing the Symanto Insights Platform program with the psychometric analysis function which can be used to study the client audience. All the main stages of working with the program, the results obtained in the process of work, as well as their analysis and comparison with human content analysis are presented.

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Year of publication:	2023
Authors:	Zamoshnikova, Valeriya ; Kashkin, Vasily

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Zamoshnikova, Valeriya and Kashkin, Vasily (2023): Психометрические характеристики китайского клиента: тестирование программы Symanto. Published in: Digital economy , Vol. 4, No. 25 (2023): pp. 76-96.
Classification:	C8 - Data Collection and Data Estimation Methodology; Computer Programs ; D12 - Consumer Economics: Empirical Analysis
Source:	BASE

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