Товарная политика в маркетинге

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.

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Year of publication:	2012
Authors:	Kaluzhsky, Mikhail

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	BASE

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