Товарная политика в маркетинге

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.

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Alternative title:	Product Policy in Marketing
Year of publication:	2012
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing \| marketing mix \| product policy \| product quality \| assortment policy \| assortment \| product strategy \| marketing in Russia \| industrial marketing \| consumer marketing

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011199848