Транзакционен модел на транснационалната корпорация: тестване в условията на българския пазар

The multinational corporation is revealed as a complex hierarchical structure comprising subsidiaries in the different national and regional markets and having the task of supplanting these markets when the costs of organizing transactions on those exceed the costs of internal organization. The multinational corporation is geographically dispersed in various international markets and is subject to different degrees of internal hierarchy and centralism. It faces magnificent transaction costs in its world operations. Some sources of these high transaction costs are the geographical distance among factors of production, the peculiarity and complexity of international transactions, as well as the unique conditions of different markets. The multinational corporation owes its emergence to the development of communications and the improvement of world transport which bring world production factors closer and turn the MNC into a cheaper instrument of resource allocation than the world market.