ІНСТИТУЦІОНАЛЬНІ ОСНОВИ РОЗВИТКУ ТЕОРІЇ МІЖНАРОДНИХ МАРКЕТИНГОВИХ ДОСЛІДЖЕНЬ (Institutional Basis for the Development of Theory of International Marketing Investigations)

English Abstract: The bases of development of the theory of international marketing researches, the most typical definitions of marketing researches, functions and tasks of marketing researches of international markets are considered. The problems of the formation of the theory of international marketing researches, the solution of which will depend on the development of appropriate methodological and information support outside the business activities of enterprises, are determined. It is proposed to apply a systematic approach to the international marketing research of the structure and features of the functioning of the foreign market