بررسی عوامل مؤثر بر درجه موفقیت توسعه محصول جدید مشارکتی

The changing nature of competitive rules in the business world, the process of introducing a new product to the market has become particularly significant, that's why every company needs a new product development plan. Despite much attention paid to new product development, the failure rate for new product development projects is still high, therefore, the customer participation approach in new product development focuses on how to make the new product development process more effective and efficient. The purpose of this study is to identify the factors affecting customer participation in new product development activities. According to the research background and researcher studies, the conceptual model of the research has been developed.