Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
Katja Gelbrich; Rainer Souren (Hrsg.)
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Other Persons: | Gelbrich, Katja (ed.) ; Souren, Rainer (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktionstheorie | Production theory | Unternehmen | Produktentwicklung | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 210 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Conferences: | Tagung Kundenintegration und Kundenbindung ; (Ilmenau) : 2009.05.15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | German |
| Notes: | Enth. 15 Beitr. - Literaturangaben |
| ISBN: | 3-8349-1472-X ; 978-3-8349-1472-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816960