Predatory marketing : what everyone in business needs to know to win today's consumer
C. Britt Beemer
| Year of publication: |
1997 ; 1. ed.
|
|---|---|
| Authors: | Beemer, C. Britt |
| Publisher: |
New York, NY : Morrow |
| Subject: | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 288 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-688-14836-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004350785