The use of social networks in marketing : the Italian co-operative experience
Patrizia Battilani and Giuliana Bertagnoni
| Year of publication: |
2015
|
|---|---|
| Authors: | Battilani, Patrizia ; Bertagnoni, Giuliana |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 31-57
|
| Subject: | Advertising history | Evolution of marketing | Branding history | Business history | Italien | Italy | Unternehmensgeschichte | Markenführung | Brand management | Soziales Netzwerk | Social network | Marketing | Online-Marketing | Internet marketing | Wirtschaftsgeschichte | Economic history | Werbung | Advertising | Social Web | Social web |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530059