Impact of material vs. experiential purchase types on happiness : the moderating role of self-discrepancy
Ying Yu, Fengjie Jing, Chen Ting Su, Nan Zhou and Bang Nguyen
| Year of publication: |
November-December 2016
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|---|---|
| Authors: | Ying, Yu ; Jing, Fengjie ; Su, Chenting ; Zhou, Nan ; Bang, Nguyen |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 571-579
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| Subject: | Kaufentscheidung | Purchase decision | Glücksforschung | Happiness research | Zufriedenheit | Satisfaction | Materialismus | Materialism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580956