A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
David Crockett, Nicholas Pendarvis
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Crockett, David ; Pendarvis, Nicholas |
| Other Persons: | Jung, Kiju (contributor) ; Garbarino, Ellen (contributor) ; Briley, Donnel A. (contributor) ; Wynhausen, Jesse (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 3, p. 500-502
|
| Subject: | political ideology | marketplace | complain | redress | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755254