Cognitive outcomes of brand heritage : a signaling perspective
Fabien Pecot, Altaf Merchant, Pierre Valette-Florence, Virginie De Barnier
| Year of publication: |
April 2018
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|---|---|
| Authors: | Pecot, Fabien ; Merchant, Altaf ; Valette-Florence, Pierre ; Barnier, Virginie de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 304-316
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| Subject: | Brand heritage | Signaling theory | Price premium | Time orientation | Nostalgia | Signalling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kognition | Cognition | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.01.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815553