Handbook of the economics of marketing
edited by Jean-Pierre Dubé (Sigmund E. Edelstone Professor of Marketing, University of Chicago Booth School of Business and N.B.E.R., Chicago, IL, United States), Peter E. Rossi (Anderson School of Management, University of California, Los Angeles, Los Angeles, CA, United States)
| Year of publication: |
[2019]-
|
|---|---|
| Other Persons: | Dubé, Jean-Pierre (ed.) ; Rossi, Peter E. (ed.) |
| Publisher: |
Amsterdam : North Holland, Elsevier |
| Subject: | Marketing |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Titel auf dem Einband: Economics of marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112720