Brand activism : a literature review and future research agenda
Antonella Cammarota, Mario D'Arco, Vittoria Marino, Riccardo Resciniti
| Year of publication: |
2023
|
|---|---|
| Authors: | Cammarota, Antonella ; D'Arco, Mario ; Marino, Vittoria ; Resciniti, Riccardo |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1669-1691
|
| Subject: | authenticity | boycott | brand activism | corporate activism | corporate sociopolitical advocacy | systematic literature review | Bibliometrie | Bibliometrics | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12967 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335586