Environmental, social, and governance (ESG) in the hotel industry : a strategy for brand management, brand tribalism, and brand choice
Jongsik Yu, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Hyoungeun Gemmy Moon, Hyunjun Choi and Heesup Han
| Year of publication: |
2024
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|---|---|
| Authors: | Yu, Jongsik ; Kim, Seongseop ; Chiriko, Amare Yaekob ; Moon, Hyoungeun ; Choi, Hyunjun ; Han, Heesup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 9, p. 1226-1243
|
| Subject: | brand choice | brand involvement | brand tribalism | ESG attributes | love marks | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2406346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183112