Europe by satellite : study on editorial policy : final report

The objectives of this study - Europe by Satellite - study on editorial policy - were to provide the European Commission's Audiovisual Service with the following: 1. A better view on the use of Europe by Satellite. 2. A better understanding of who uses the service, how they use it, and to which end. 3. A solid basis to define an updated editorial line for the Europe by Satellite service by making decisions on which type of material to continue or discontinue broadcasting, based on research results and best practices in present-day media. 4. The creation of an adequate and efficient distribution strategy, which would allow to increase the use of the service by the main target audience, as well as expand the current target audience to new viewers. The study focused on both the current state-of-play of Europe by Satellite and who uses it and how, as well as a forward-looking element that explored issues of moving Europe by Satellite beyond its traditional role towards a more fully-fledged news organisations and harnessing other (new) media in an "attention economy. The focus and scope of the study concerned: - Europe by Satellite (EbS): the European Union's TV/Video Information service, which provides EU related pictures and sound for professionals working in journalism, media (television, radio, online), for institutions as well as to other interested parties; and - EbS on Satellite, which broadcasts a "free to air" signal via satellite and is directly available to local, regional, national and international organisations in the European Union, the Mediterranean area, and Central and Eastern Europe. Europe by Satellite is also available worldwide via the Internet on the European Commission's Audiovisual portal. EbS on Satellite transmits on two channels EbS and EbS+ (collectively EbS(+)) in accordance with a predetermined schedule to be found on the audiovisual portal. - EbS online / on the web: the Commission's audiovisual portal, which provides a web-based alternative to satellite transmissions of EbS broadcasts, allowing real-time viewing of EbS and on-demand download of all previously transmitted events or video items in broadcast quality format