1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Shuai Yang, Yahui Liu, Xiaojun Wu
| Year of publication: |
2021
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| Authors: | Yang, Shuai ; Liu, Yahui ; Wu, Xiaojun |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 8, p. 1417-1439
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| Subject: | social media engagement | user-generated content | advertising investments | firm value | customer-based brand equity | Social Web | Social web | Unternehmenswert | Firm value | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Werbung | Advertising | Gastgewerbe | Hospitality industry | Werbewirkung | Advertising effects | Markenimage | Brand image | Return on Investment | Return on investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211015361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624201