Advertising and consumer psychology
ed. by Larry Percy; Arch G. Woodside
| Year of publication: |
c1983
|
|---|---|
| Other Persons: | Percy, Larry (contributor) ; Woodside, Arch G. (contributor) |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Werbung | Werbungspsychologie | Werbungsforschung | Vereinigte Staaten | Advertising | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIV, 400 S. graph. Darst. 24 cm |
|---|---|
| Series: | Advertising and consumer psychology conferences. - Lexington, Mass. : Lexington Books, ZDB-ID 2954631-X. - Vol. 1 |
| Conferences: | Workshop on Advertising and Consumer Psychology : 1982. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Bibliography: p. 345-385 Includes indexes 18 Beiträge |
| ISBN: | 0-669-05766-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000330338