Readings in marketing information systems : a new era in marketing research
Samuel V. Smith; Richard H. Brien; James E. Stafford
| Year of publication: |
1968
|
|---|---|
| Authors: | Smith, Samuel V. ; Brien, Richard H. ; Stafford, James E. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Betriebsleiter | Marktforschung | Informationssystem | Market research | IT-gestütztes Marketing | Computer-assisted marketing | Marketing |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 399 S III., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000340503