Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
Ulli Arnold; Klaus Eierhoff
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Arnold, Ulli (ed.) ; Knoblich, Hans (honouree) ; Eierhoff, Klaus (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Produktgestaltung | Product design | Marketing | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 262 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Festschrift |
| Language: | German |
| Notes: | Bibliogr. H. Knoblich S. 255 - 257. - Literaturangaben Enth. 15 Beitr. |
| ISBN: | 3-7910-0731-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000345629