Marketing classics : a selection of influential articles
(Comp.:) Ben M. Enis and Keith K. Cox
| Year of publication: |
1969
|
|---|---|
| Other Persons: | Enis, Ben Melvin (compiler) ; Cox, Keith K. (contributor) |
| Publisher: |
Boston : Allyn, Bacon |
| Subject: | Marktforschung | Absatzpolitik | Verbraucher | Marketingmanagement | Marketing management | Market research | Marketing |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 481 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 34 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000570048