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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R., (2019)
Revisiting the age construct : implications for service research
Kuppelwieser, Volker, (2021)
Know your customer : client captivation and the epistemics of market research
Nilsson, Johan, (2019)
Changing markets and media in Latin America
Bogart, Leo, (1965)
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo, (1981)
Strategy in advertising : matching media and messages to markets and motivations
Bogart, Leo, (1996)