New directions in marketing
American Marketing Association. Ed. by Frederick E. Webster
| Alternative title: | New developments in marketing research. Part five. Using the new tools to improve decision making. F |
|---|---|
| Year of publication: |
1965
|
| Other Persons: | Webster, Frederick E. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Absatz | USA |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXX, 786, S-224 S Ill., graph. Darst 8° |
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| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 48.1965 Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 21 |
| Conferences: | National Conference. American Marketing Association ; (New York City) : 1965.06.14-16 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001450905