Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
Chuck Chakrapani, editor
| Year of publication: |
c2000
|
|---|---|
| Other Persons: | Chakrapani, Chuck (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill : American Marketing Association [u.a.] |
| Subject: | Marktforschung | Market research | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xiv, 666 S graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-87757-283-6 ; 0-920741-15-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001464372