Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen

Dieter Ahlert; Stefan Borchert. Mit Beitr. von F. Bruin ...

Year of publication:	2000
Other Persons:	Ahlert, Dieter (contributor) ; Borchert, Stefan (contributor) ; Bruin, Fred (contributor)
Publisher:	Berlin : Springer
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Efficient Consumer Response \| Efficient consumer response \| Ernährungsindustrie \| Food industry \| Lebensmitteleinzelhandel \| Food retailing \| Qualitätsmanagement \| Quality management \| Betriebliche Wertschöpfung \| Value creation \| IT-gestützte Logistik \| Computer-aided logistics \| Category Management \| Category management \| Marktforschung \| Market research \| Theorie \| Theory \| Deutschland \| Germany \| Konsumgüterwirtschaft \| ECR <Management> \| Marketingmanagement
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [swbplus.bsz-bw.de]
Published items:	2 hits in ECONIS - Online Catalogue of the ZBW

Extent:	XIX, 354 S graph. Darst
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language:	German
Notes:	Literaturverz. S. [343] - 352 Enth. 12 Beitr Gb. : DM 98.00
ISBN:	3-540-67692-9
Classification:	Unternehmensführung ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10001496486